Archive for December, 2008

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Starting With Search Engine Optimization

Wednesday, December 24th, 2008

If you have a business, you may already be aware of the things that you may get through the use of the Internet. It can be a big help for a person especially when it comes to selling and marketing. Advertisement has become easier and faster through the Internet and since there are many people who use it, you can also have more opportunities to achieve better sales through its use.

However, you should also know that there are some things that you should know if you want to get most of what the Internet has to offer. One of the things that you have to be familiar with is search engine optimization. This is a way of increasing the traffic in your website. If you are not successful in this, you may not be able to get to the market that you are capable of catering to. By continue reading, you will be able to get some tips that are useful for you to learn more about search engine optimization and how it will be properly used for the benefit of your business.

Now, you should know the importance of search engine optimization. This is a process that you can use to increase the site traffic. Having a good site traffic means that your website is visited by many web searchers. This is important because these searchers are also your possible clients. Thus, when you have many possible clients visiting your website, there would also be a chance to increase your sales. Thus, if you use the techniques properly in increasing your site traffic, you will be able to achieve your needed number of clients and increase your profit.

The other things that you have to know about search engine optimization would take some of your time. This is a process that you cannot know and learn how to apply in a website within a day or two. Constant exposure to Internet marketing and additional experience would be necessary if you want to get the best benefits. Also, the effects that you are looking for in increasing the site traffic would not happen overnight. You have to wait and be patient enough to continue the strategies. If you do not have enough time to learn everything about SEO, then you can hire a professional to do it for you. You also have to know that many people may already know about this but you have to search for the professional that has the best experience and knowledge so that you will also get the best benefits possible.

Added to this, you have to know that you have to be updated. SEO and the way that the search engine processes are not constant so it changes through time. You have to know how to adapt to these changes so that you will be able to keep up.

Eliza Maledevic Ayson writes for Jump2top.com – SEO Company

Article Source: http://EzineArticles.com/?expert=Eliza_Maledevic

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How to Improve Your Website’s SEO Using LinkedIn

Tuesday, December 23rd, 2008

If you’re planning to use LinkedIn to find job opportunities, optimizing your profile will help you stand out. But did you know that you can also use LinkedIn to improve the SEO of your website or blog?

Here’s how it works: if high ranking websites link to your website, it will improve your website’s page rank, so you’ll appear higher in organic Google searches. LinkedIn profiles have a fairly high Google Page Rank, so if have good profile SEO and link your website to it, your website’s SEO will also improve. I’m not claiming that your page rank will shoot through the roof (you need many, many backlinks for that to happen), but it will help a bit, and if more people click on your LinkedIn profile, they may also click on your website.

These are four simple ways to optimize your profile and your website at once.
1. Create your own permalink

View your profile, and change the custom URL. Change it to your full name, your company name, or targeted keywords if they are still available. You might only want to use the company name if you own the company or know you’re there for the long-haul.

You can gear your LinkedIn permalink toward your website or blog. For example, if dianafreedman had already been taken, I might have chosen dianasocialmedia, dianafreedmanweb20, or dianaustandout. Something that incorporates name + keywords or name + company.

2. Link to your websites using anchor text

Linking to your websites will not only give Linkedin users more insight about you, but you’ll also be improving your websites’ SEO. Anchor text links that contains relevant keywords is something Google looks for when ranking your website. So by using your name, site title, and/or relevant keywords will actually improve your site’s SEO since LinkedIn is already ranked so high.

Instead of listing websites as “My Company” or “My Blog,” choose “Other” so you can choose the name of the link. Make sure that your website links appear on your public profile.

3. Modify your headline

Your headline is the tagline that appears right under your name in LinkedIn searches and on your profile. Instead of just writing your position, include more information about what you do, using keyword-rich descriptions. If you work for a company, put that name in the headline.

My headline before: Product Associate

My headline now: Product Associate, Social Media at TripAdvisor & Web 2.0 Blogger

4. Use keywords throughout your profile

There are several other places you can use keywords: summary, job descriptions, and interests. Make your descriptions are concise and keyword-rich (without overdoing it). Also put keywords in your job title; instead of just including the title, include the department or team. For example, my job title is Product Associate, and I’m on the social media team, so my job title on Linkedin is “Product Associate, Social Media.” At my last internship, I was a Design Assistant on the motion graphics team. Before, I just wrote “Design Assistant,” but after revamping my profile for SEO, it now says “Design Assistant, Motion Graphics.”

Diana Freedman is the author of U Stand Out (http://ustandout.com), a blog that follows Web 2.0 trends and shows how to use social media applications to make your web presence stand out. Includes tips for blogging, social networking, social bookmarking, SEO, SEM, Twitter, marketing, and personal development topics. Learn how to be a social media expert today at http://ustandout.com

Article Source: http://EzineArticles.com/?expert=Diana_Freedman

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Posted in Internet Marketing, Search Engine Marketing, Search Engine Optimization | 1 Comment »

Trademark Infringement Issues For Pay-Per-Click (PPC) Advertisers

Tuesday, December 23rd, 2008

Yahoo has just announced they will no longer allow PPC advertisers to advertise or bid on trademarked terms.

Could this be a trend of things to come from the other major search players?

MSN’s new adCenter (still in beta) states you are not allowed to infringe trademarks within their editorial guidelines (see policy below).

However, Google still maintains a strong stance in allowing advertisers to bid on trademarked search terms as long as the trademarked term is not used within the advertiser’s ad-copy.

Numbers to Consider

Next to click fraud, trademark violations are the second largest concern to Pay-Per-Click (PPC) advertising. Out of the total number of searches online, 20% are trademark searches. Meaning, company owned trademarks such as “Pontiac”, account for 20% of all search traffic. While 1 in 5 searches for trademark terms may seem high, most conversions do not originate from trademarked terms. A study by comScore and Yahoo Search Marketing (Overture) found most buyers do not search by manufacturer or product name. Rather, buyers use broad search terms that do not include a manufacturer’s name. Broad search terms account for 70% of total searches and 60% of total conversions.

Search Engine’s Policy on PPC Trademark Bidding

Yahoo on Trademarks:

“On March 1, 2006, Yahoo! Search Marketing will modify its editorial
guidelines regarding the use of keywords containing trademarks.
Previously, we allowed competitive advertising by allowing advertisers
to bid on third-party trademarks if those advertisers offered detailed
comparative information about the trademark owners’ products or
services in comparison to the competitive products and services
that were offered or promoted on the advertisers’ site.

In order to more easily deliver quality user experiences when
users search on terms that are trademarks, Yahoo! Search Marketing
has determined that we will no longer allow bidding on keywords
containing competitor trademarks.”

MSN AdCenter on Trademarks

“Microsoft requires all advertisers to agree that they will not bid on keywords, or use in the text of their advertisements, any word whose use would infringe the trademark of any third party or would otherwise be unlawful or in violation of the rights of any third party”.

Google Adwords on Trademarks:

“Google takes allegations of trademark infringement very seriously and, as a courtesy, we’re happy to investigate matters raised by trademark owners. Also, our Terms and Conditions with advertisers prohibit intellectual property infringement by advertisers and make it clear that advertisers are responsible for the keywords they choose to generate advertisements and the text that they choose to use in those advertisements.”

Solution or More Problems

With all Engines moving toward a TM standard, it would have many benefits to both advertisers and searchers. This standard would be good for marketers who would have to be more creative in their copy creation creating increased demand for qualified marketers which would translate into higher fees. Search Engines hosting the ads would maintain revenue levels, but online public relations firms may lose as they would not be required to police search engines for their clients with trademarks. Lastly, the mark owner would continue to be protected and user experience would not be affected.

Case Study:

I’m currently working with an AdWords client in a circumstance where their competitors are bidding on their trademarked search terms. Aside from the constant policing and reporting for trademark violations used in the ads themselves, adspend to secure top positions for their ads has skyrocketed from an initial $2.00 per click to $15.00 per click. Additionally, monthly spend has increased from $1,200 to nearly $30,000.

I have to go back to my client with an estimated budget of $500,000 for the rest of this year to control the space for their own branded trademarked term. I am reluctant to do that as it doesn’t make sense with the announcement from Yahoo on their new trademark policy. Given the level of aggression by the competitors and the extortionate cost now been borne by my client there is only one solution and that is to stop all advertisers from bidding on the terms. In my opinion, it is simply not right that a business owner has to spend $500,000+ to buy their own branded term that has already cost them millions of dollars to build. This is $500,000+ in revenue for Google which is being generated by a policy that is beyond elementary business terms. Yahoo and MSN have recognized the injustice of this policy and have taken steps to change it.

If we cannot treat this policy on a case by case basis, then I have no alternative than to advise my client that we cannot help them any further and their only option is to resort to legal action against Google.

Google also advises that you take the matter up with individual advertisers which in many cases are impossible with private registrations and foreign companies. You could add to your high costs dramatically to have to send cease desists to all infringers. Many will ignore you.

The classic bait and switch does not seem to apply to the Internet. Many companies are okay with their terms being bought for comparison shopping and by re-sellers. The solution here is for those companies to give permission to Google to allow their re-sellers to purchase the name. With the strength and sophistication of Google’s technology how difficult can this be? I doubt it is any more cumbersome than filtering search results for China.

Your Defense Against Trademark Violations

Website companies where the majority of their revenue is generated through online sales depend heavily on search engines to generate traffic to their website. In order to defend against trademark infringements you will need to conduct search audits at least once every month. You not only need to look over organic search results, but also paid search results or PPC contextual ads. You should look through the top 30 results of the search listings.

For organic search engine results you should look at both the questionable result and the site displayed in the result. When looking over the possible violator’s site, don’t just look over the visible content on the site; look over the code as well to uncover hidden text, image alt tags and keyword meta tags that may include your trademarked names.

Then document your findings. For search engine results and PPC results use a “screen capture” of the page displaying the mark infringement. For mark infringements that are visible on a website, save the entire page’s code as a .txt file.

What about if you are you seeing an infringement in organic search results, but when you click on the page, there is no infringement? They may be using a cloaked page which includes your trademark. To check this out you will need to view the search engine’s cached page on file. Make sure to save a copy of this code as well.

You will need to document your findings properly by dating the violation as well as the site owner’s complete contact information. Use http://www.dnsstuff.com to get the whois information for the site. Once you have all of this documented you will need to send your findings to the appropriate search engine.

You may also want to take the legal route, in which case you should keep a record of all your documentation to present to your legal counsel.

The best way to gather evidence is to hire a third party to collect evidence against the infringer of your trademark or copyrighted material. Recently at Search Engine Strategies in New York City during February of 2006, Deborah Wilcox, Partner of Baker & Hostetler LLP who specializes in trademark and copyright areas of law said, “Use a third party to make print outs and audit the search results. If the case goes to court you will need hard evidence for the judge.”

Contact the Search Engines

You can also contact the search engines directly if you believe an advertiser is infringing on your trademark. The respective search engine contact information is below.

Google

Google Inc.

Attn: Google AdWords, Trademark Complaints

2400 Bayshore Parkway

Mountain View, CA 94043

Yahoo! Search Marketing

Formerly: Overture Services, Inc.

Attn: Business & Legal Affairs – Trademarks

74 N. Pasadena Ave., 3rd Floor

Pasadena, California 91103

Fax: 626 685-5601

Microsoft Corporation

Attn: MSN Search Trademark Concerns

One Microsoft Way

Redmond, WA 98052

USA

Trademark Infringement Resources

International Trademark Association

American Patent & Trademark Law Center

Internet patent, copyright, trademark, and legal issues

Trademarks on the Internet

Bill Younger writes for Elixir Systems, a full service search engine marketing company specializing in organic search engine optimization services, online public relations management and paid search or PPC management. For more information visit http://www.elixirsystems.com

Article Source: http://EzineArticles.com/?expert=Bill_Younger

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Posted in Internet Marketing, Pay Per Click, Pay Per Click Advertising, Search Engine Marketing | 1 Comment »

Internet Marketing Success – Creating the Ultimate Mindset For Rapid-Fire Success

Tuesday, December 23rd, 2008

Internet Marketing Success

If you want to make boatloads of cash online, it is not going to happen overnight. What is required is real work and the determination and drive to make sure that you succeed on the Internet. Without these, it’s very very hard to see success on the Internet. Most of the money you will be making will not come in your first few weeks online. The profits will be generated once you have set the foundations for success.

As an example, you can’t expect hundreds of visitors overnight by just submitting one classified ad to Craigslist. On the other hand, if you work at it and develop systems and strategies for consistently getting your ads in front of as many people as possible, then your traffic will slowly increase until it is hard to stop.

So you’ve got to work at it to succeed. Don’t expect to submit one article online and get hundreds of visits from it. It’s going to take consistent, cumulative effort to build up your traffic. Once you have got a few hundred articles out there, expect the traffic to be more consistent. And once you have got a system for monetizing your articles, you will want to consider outsourcing your system to freelancers to free up your time to concentrate on other things which you might enjoy.

You will fail at some things you do online and you will succeed at some things. That’s the nature of the game. If you want rapid-fire success, fail fast and quickly and fail small, so you won’t fail big in the future. Keep on testing different strategies and failing in small ways, then leverage your successful efforts by doing more of them and doing them better.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your FREE copy now!

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Article Source: http://EzineArticles.com/?expert=Fabian_Tan

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Internet Marketing Coaching – Latest 5 Steps to Jumpstart Your Internet Marketing Coaching

Tuesday, December 23rd, 2008

Would you like to launch a coaching program designed to help online marketers in improving their knowledge on internet marketing? Then, this article is for you. In here, I will share the latest 5 effective steps so you can get started in this endeavor:

1. Be an expert. Before you even think about developing an internet marketing coaching program, you must make sure that you know this particular subject inside and out. Yes, it is not enough that you know the basics. If you want more people to do business with you, you must have an in-depth knowledge about internet marketing. You can further your knowledge in this field by reading several relevant materials, continuously working with other expert internet marketers, and by taking advantage of relevant teleseminars or webinars.

2. Create an outline. Internet marketing is a very broad topic. You will need to discuss SEO, SEM, PPC advertising, paid links, banner ads, article marketing, forum posting, link building, website optimization, social media, etc. To speed up the learning process, create a guide and discuss each tool separately. You must be able to explain them thoroughly and you must be able to offer effective techniques so your clients will be able to maximize the benefits that they will get from each tool.

3. Choose your channel. Ask your target market as to how they would like you to transfer your skills and knowledge to them. Do they want to do it online (using video training) or through teleseminars? Perhaps, they would like one-on-one coaching or 5-day seminar. The preference of your prospects should be your guide when choosing the best channel to use.

4. Keep it simple. This is especially recommended if you are serving people who are virtually clueless about internet marketing and who do not understand common technical terms like SEO, SERPS, social media, etc. Communicate your knowledge using lay mans terms all the time.

5. Use visual materials. It is a common knowledge that most people learn better if they see what is being taught to them. So, use relevant photos and illustrations on your coaching programs. If you are discussing about forum posting, you can use a screen shot of forums, how to register on these sites, how messages are being posted, how to incorporate the site’s URL on each of the posts, etc.

By the way, are you a coach, consultant, entrepreneur, speaker, small business owner or online marketer who is tired of getting paid less than you are worth for your coaching and consulting?

What if you could learn how to package and sell your coaching packages for $4k, $8k, even $12k or $25k and enroll multiple clients per month at those prices?

To begin learning how you can sell your own coaching for between $4k and $25k per client, download my new recording: “How to Sell High Ticket Products Online” here:

High Ticket Selling Secrets

Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages. Sean says “If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed”

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize

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Search Engines PPC Optimizer – Get This Powerful Solution Now!

Monday, December 22nd, 2008

By using Search Engines PPC Optimizer you get an amazing opportunity to create profitable Pay-Per-Click campaigns in less than 7 days and at minimal cost. If you ever dreamed of a technique that’ll enable you to anticipate successful PPC online-campaigns, then your dreams are about to come through. Looking for an extraordinary way that’ll help you to increase your income? Read the following report.

Some background

The way it works is quit simple yet smart – Search Engines PPC Optimizer uses an advanced algorithm that upon entering keyword(s) it starts searching the top search engines for all PPC-Ads that are being triggered accordingly. On step ii each Ad is being tracked daily – the basic assumption is that if it appears for at least 7-10 consecutive days, we can learn that there is a high probability that it is profitable

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What is the Best SEO Strategy Available Today?

Monday, December 22nd, 2008

Search engine optimization is the buzzword in today’s Internet space. Because of the high competition on the Internet, webmasters and Internet marketers are searching for effective SEO strategies that can make there website appear in the top of the search engine result pages or SERPS. SEO has become an integral part of most internet marketing plans today, and to compete in such a competitive space the best internet marketers are constantly looking for new SEO strategies. Now you may be wondering how to come up with new ideas for your search engine marketing campaign. As the old saying goes, “knowledge is the commodity used to fertilize ideas”. When it comes to getting knowledge about Search engine optimization, SEO consultants are the ones to look for. Here, in this article you will find some valuable information about search engine optimization, which has been provided by professional SEO consultants.

Effective Article Syndication – Do it Right

You might have heard Internet marketers say that the common off-page SEO

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Facts About Internet Marketing

Monday, December 22nd, 2008

If you have your own business and you do not know how to make more profit, why did you not consider internet marketing yet? You see, internet marketing is a great way to increase your business’ profits and quite some considerable profits. You see, internet marketing is based on a logical principle – if you want more business, you have to make more people know about your business and obviously, in this direction you need more advertising since word of mouth is not doing it anymore. Traditional methods will suggest you to put ads on TV or radio, to make-up commercials however, let us face it – these can cost you a lot of money and the most ridiculous fact is that the profits will never be as high as when you will be using a through built internet marketing plan. The interactive nature of the internet allows you to increase your profits in terms of millions.

Internet marketing is mainly a strategic manner that ties effective online marketing techniques – in other words, blends the most effective ones, and implements in such a way that the effects will actually stack. Internet marketing is a way to communicate or discuss with potential customers – you can tell them what your company is all about, tell them your offer and so on. The connection is more personal – remember the commercial thing? Well, people do not feel as attracted to a commercial because it is colder, it shows a short movie and they do not feel as if they have been singled out by the owner. Internet marketing is completely different. One can utilize one of the internet marketing tools at its maximum capacity while others may want to use it a mixture of tools – it all depends on your approach.

The next (and profitable) level in the Internet Marketing is the Email List Building. Learn how to get started in 60 minutes with Email List Building!

Royal List Goldmine

Article Source: http://EzineArticles.com/?expert=Patrik_Kronberg

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7 Internet Marketing Strategies to Promote a Website

Monday, December 22nd, 2008

Internet marketing is one of the most inexpensive ways in promoting a website, product and the like. This will increase the number of your customers and will improve your companys products and services. This also provides companies to be able to receive instant response from potential customers. Promoting through internet marketing is fast and easy. Like for example, email promoting a new product can be sent in just a few seconds to a number of recipients. Creating advertisements are not that difficult to do. There are a lot of software applications that allows you to create instant advertisements in just a few minutes.

But internet marketing is not just simply sending emails. You must also have internet marketing strategies to make sure that the proper audience is reached. Here are some internet marketing strategies that will effectively promote a business or company.

1. The companys website must have something that is unique in order to stand out from the rest. You must know what sets apart the company and this must be explained to the target audience in a short and informative way.

2. Apply search optimization techniques. This provides a greater chance of having a high rank on search engines.

3. Make use of email marketing. All that is needed is to create a professional email and send out to individuals who have asked for it. Make sure that the email addresses that recipient individually. This will send out an impression to the reader that the email has only been intended for him only. Readers or potential customers want to have the feeling that they are important.

4. Check if the email addresses you have on your mailing list are valid. There are software applications that will do this job for you.

5. Write articles that about the company, business, product or service you are offering. This is one of the easiest internet marketing strategies that one can do. But make sure that search optimization techniques are also applied to the articles. Make use of words that users might use when they are doing a search.

6. Organize contests and provide giveaways. This is an effective way to attract customers attention.

7. Create links on other websites that has the similar information with your website. You can place these links on the articles created so the readers will be redirected to your website.

With an effective internet marketing strategies, the number of customers visiting your website and acquiring for your service or product will increase in several days. The use of internet marketing has relatively increased since the year 2007. For the reason that is easier to carry-out than traditional advertising. Companies have the ways and means of tracking customer behavior which will provide them with ideas on how they can carry out effective internet marketing. Internet marketing strategies must be tested to make sure that it will serve its purpose.

Internet Marketing Strategies to rake in the CASH: Click Here!

Joshua L. Hall

Article Source: http://EzineArticles.com/?expert=Joshua_L_Hall

Joshua L Hall – EzineArticles Expert Author

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Search Engine Optimization and Online Marketing

Friday, December 19th, 2008

Getting a business started may be difficult for the people who do not have enough background about it. But if you know what you are getting into and you are knowledgeable about the things that you can do, then there is a bug chance that you will enjoy your business.

But we all know that when it comes to business, one of the most important factors that are considered is the amount of profit that you can get. Normally, you would have to exhaust every option that is available for you to get the amount that you will need as profit. You can only be considered as successful if you have gained enough profit for the business to continue. There are many types of business that you can engage into and there is a chance that you will have to deal with your competitors. Thus, you have to get the attention of more people so that you will be able to get more income. You may also consider having competitors in the market that you choose as a good indicator since you can think of this market as a desirable one and there may be a good profit that awaits you if you are successful in the business.

As a businessman, you should know how to adapt to the changes that are happening around. This would be helpful so that you will know how to respond and to make the proper decisions for your business. One of the things that you should know is proper advertising. As it is an essential part of marketing, you should learn how to tap more channels so that your target consumers will know about your business. As the technology changes, there are more means of advertising that are present today.

One of the most reliable ways for the promotion of a business would be through search engine optimization. With the Internet, you can get a chance to catch more audience and use the search engine optimization techniques to meet with their needs and communicate what your business has to offer to the consumers. With the use of search engine optimization, you can make your business more popular to the people that have a bigger chance to be your clients. You should already know that the Internet can make big changes to the ways that you run your business so whatever product or service you may be selling, you should remember to consider the possible effects of search engine optimization to your business.

You can have a business website but this can go unnoticed and useless if you do not know search engine optimization strategies. Thus, you have to learn more about it and how your business can improve when you already know how to deal with the business.

Eliza Maledevic Ayson writes for Jump2top.com – SEO Company

Article Source: http://EzineArticles.com/?expert=Eliza_Maledevic

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